UPM Raflatac’s ambition is to be the first label materials company beyond fossils. The company takes climate action by increasing the use of certified papers and the traceability of other biobased materials, by fostering a reduction of greenhouse gas emissions, and by developing innovative solutions that meet the needs of sustainably minded brands and companies.
The industry is constantly innovating to increase the recycling rate of fibre-based packaging, but that innovation can be perfected by a strong understanding of how using different materials and components will impact the recyclability of fibre-based packaging solutions. So far, packaging producers across Europe have lacked a harmonised, objective method to assess and compare different packaging solutions’ suitability for efficient recycling.
(by 4evergreen Alliance)