The 4evergreen alliance shares its first insights of research into different aspects of the fibre-based packaging value chain, in an unique industry wide attempt to increase the recycling rate of fibre-based packaging.
After extensive research and analysis, conducted by more that 130 experts from 80 companies performed during last year, 4evergreen alliance presented highlights from it’s seminal work focused on increasing the recyclability of fibre-based packaging to 90% by 2030 through:
From the Slovenian Presidency of the Council of the European Union, Andrej Cuš said, “EU industry is the cornerstone of the economy and development. It has been driven by innovation, quality, and respect for the environment, including in packaging. I believe that the circular future is the only possible future for packaging and other areas of industry.”
The event fostered discussion and debate between stakeholders within the packaging value chain and beyond. There were strong calls for continued collaboration and ambition and to challenge status quo and perfect circularity.
Hans Wortman, 4evergreen Chair, said, “Today marks a key stage in what is an exciting journey. We have been working together for almost 2 years and now is the time to show our progress. We are proud of our members and the expertise they have brought to the project, and we look forward to continuing this journey. We hope that early next year we will be able to bring our first guidelines to the public.”
The online conference “A Circular Future for Packaging: perfecting the circularity of fibre-based packaging together” brought together around 500 participants from the entire fibre-based value chain as well as consumer associations, and EU policymakers to discuss perfecting the circularity of fibre-based packaging.